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Read The Deglobalisation of Culture, in The Economist | Will explains the 'go big or stay home' effect in theFinancial Times | Will on the famous Freakonomics Radio: It's Show Business, Baby!

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Book
About
Undercurrents
Rockonomics
Twitch
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Buy the book
Book
About
Undercurrents
Rockonomics
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Buy the book
Interviews Will Page 10/22/26 Interviews Will Page 10/22/26

The Economy, Stupid: Is Australian music at risk of extinction?

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Interviews Will Page 10/9/26 Interviews Will Page 10/9/26

Freakonomics Radio: It’s Show Business, Baby!

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Mainstream Press Will Page 8/19/26 Mainstream Press Will Page 8/19/26

The European Correspondent: Why Sweden dominates pop music

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Mainstream Press Will Page 7/26/26 Mainstream Press Will Page 7/26/26

The Telegraph:  Landing a Number One hit has ceased to matter

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Mainstream Press Will Page 7/18/26 Mainstream Press Will Page 7/18/26

The FT: The ‘go big or stay home’ economy reshaping live music

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Mainstream Press Will Page 6/11/26 Mainstream Press Will Page 6/11/26

The Economist: Entertainment is being deglobalised

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Speaking Will Page 6/10/26 Speaking Will Page 6/10/26

TOCA UOL: A música brasileira marcou presença no SXSW London

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BBC, Speaking Will Page 3/19/26 BBC, Speaking Will Page 3/19/26

BBC Front Row: Will discusses the impact of AI generated fake music

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Mainstream Press Will Page 2/26/26 Mainstream Press Will Page 2/26/26

The Economist: The biggest band you’ve never heard of

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Speaking Will Page 2/24/26 Speaking Will Page 2/24/26

Edinburgh International Festival – Conducting Business: The Future of AI

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Mainstream Press Will Page 2/18/26 Mainstream Press Will Page 2/18/26

WSJ:  Britain May Finally Have Its Next Big Pop Star

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Mainstream Press Will Page 2/6/26 Mainstream Press Will Page 2/6/26

If You Hate Bad Bunny, I Have Bad News for You

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Interviews, BBC, Speaking Will Page 10/4/25 Interviews, BBC, Speaking Will Page 10/4/25

Times Radio: Catch Up – Ed Vaizey in for Rod Liddle

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Mainstream Press Will Page 9/29/25 Mainstream Press Will Page 9/29/25

The Korea Economic Daily Interview

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Straight No Chaser Will Page 9/5/25 Straight No Chaser Will Page 9/5/25

Issue #99: KCRW From the Basement

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Music Press Will Page 3/14/25 Music Press Will Page 3/14/25

Billboard: A Stream is Not a Stream: How Geography Affects the Economics of Music Streaming

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BBC, Speaking Will Page 1/27/25 BBC, Speaking Will Page 1/27/25

BBC Front Row: 25 Years of 21st Century: Music

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Mainstream Press Will Page 12/31/24 Mainstream Press Will Page 12/31/24

The Globe and Mail: Why 2024 shook the live music industry

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Music Copyright, Music Press Will Page 11/25/24 Music Copyright, Music Press Will Page 11/25/24

Billboard: Global Music Copyright Value Soared to $45.5 Billion in 2023

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Music Copyright Will Page 11/25/24 Music Copyright Will Page 11/25/24

Music Ally: Music beat cinema in 2023 with $45.5bn global copyright value

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