The Guardian: It’s the age of Swiftonomics – but will Taylor Swift’s phenomenal success trickle down?
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BBC News: How 'Swiftonomics' is impacting the music industry
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Read The Deglobalisation of Culture, in The Economist | Will explains the 'go big or stay home' effect in theFinancial Times | Will on the famous Freakonomics Radio: It's Show Business, Baby!